Beautiful FUL’s Fall 2018 Collection Is Modern Americana Done Right

From Beautiful FUL comes their Fall/Winter 2018 collection which pulls inspiration from the 1991 cult classic, “Harley Davidson and the Marlboro Man”. The offerings bring a western vibe that’s effortless yet refined. There’s The Car Coat that’s made from Italian Calfskin and a new denim cut in the form of the “Rodeo” Jean. It’s a slim fit, 15 oz Japanese Denim piece with an open placket at the inseam hem. They look slightly broken in, as do most of the pieces, which balances out the ruggedness with a touch of luxury. For this first delivery, we see a distressed moto jacket, a cashmere cardigan, a pair of western button up shirts, and more. There’s this underlying racing theme that’s present throughout the collection, with not-so-subtle details like racing stripes on sleeves being washed and distressed and jeans being treated to look like a mechanics old oil stained work pants.

Check out Beautiful FUL’s Fall/Winter 2018 collection in the gallery up top and head to their online store now to shop the goods.


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