Concepts x New Balance Cranberry-finished ‘Cape’ 327 Sneaker is on the Way

Deon Point and company at Concepts continue to push the envelope with collaborations and exclusives. Their latest partnership sees them team up with fellow Boston native New Balance for the “Cape” 327 sneaker. The New Balance 327 has quickly become a cult favorite and Concepts pulls inspiration from the New England region’s “Cape Codder” cocktail for their iteration. The heritage-inspired sneaker is finished in a rich, cranberry colored suede and nylon upper, along with a gradient back-print TPU N logo. Overhead view shows the co-branding on the tongue and insole while a green molded EVA midsole helps to signify the lime in the drink, more widely known as a vodka cranberry. The translucent ice blue rubber outsole is a first for the 327 silhouette, blending Concepts’ contemporary flair with the history and nostalgia of the iconic sneaker brand.

See more of the New Balance x Concepts 327 Cape Sneaker in the gallery and look for it to be available exclusively through Concepts retail stores and on August 7, 2020. The style will then see a wider release on August 13, 2020.


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