Concepts x New Balance 992 ‘Low Hanging Fruit’ And ‘Nothing Is Real’ Apparel Collection

Concepts has a good reputation of adding storytelling into their apparel and footwear, especially with collaborations done with New Balance. With the “Nothing Is Real” apparel collection and accompanying New Balance 992 “Low Hanging Fruit”, we see the two brands continuing what has been a longstanding relationship that just keeps giving.

These 992’s are inspired by a juicy kiwi fruit by featuring a tan base color and a bright kiwi green accent color. The heels resemble the traditional 992 style while there’s a strawberry design on the inner sole. The “Nothing Is Real” apparel consists of hoodies, sweatpants, and tees that are also inspired by bright fruit.

The collection drops today, November 12th, at Concepts Boston, Concepts NYC , and in exclusive partnership with Bodega LA.