Daily Paper x Beats By Dre Launch Special-Edition, Old School-Inspired Beats Studio Buds
Daily Paper and Beats By Dre are launching their first official collaboration following their work on a sustainable tie-dye pouch for Earth Day with the Black in Fashion Council last year. The special-edition Beats Studio Buds are inspired by NYC’s 80s and 90s hip hop and graffiti scene and line up perfectly with the Daily Paper S/S 2022 collection.
Inside, the earbuds have up to 24h of battery life, Active Noise Cancellation, and are water- and sweat-resistant. It features a graffiti-inspired version of the Daily Paper shield logo in Red with the Beats signature ‘b’ logo seen in black. The charging case is plastered with Daily Paper-branded graffiti.
A campaign film accompanies the launch, showcasing the musical journey of Ugandan British rapper Unknown T. Being a long-time friend of the brand made him a natural choice for the video which was directed by the multifaceted Ciesay from Places + Faces. In the video, we see Unknown T talk about his heritage, environment, and influences as an artist.
Daily Paper has recently become an official curator for Apple Music and has created a playlist for the collaboration and the Daily Paper S/S 2022 collection.
The Daily Paper X Beats Studio Buds are priced at $149.95. Head on to dailypaperclothing.com to grab yours. The lightweight earbuds will also be available across Daily Paper Flagship stores in Amsterdam, NYC, and London.