Alpha Industries, founded in 1959, started out selling clothing to the U.S. military. Now, the renowned military-inspired apparel brand opens the doors to its first permanent brick-and-mortar store in the heart of Manhattan, New York City, in the upscale SoHo neighborhood. The 1,700-square-foot retail haven promises to be a haven for fashion enthusiasts and history buffs alike.
With the grand inauguration of this flagship store, Alpha Industries aims to create a dynamic space that transcends retail. The store is primed to serve as a hub for various engaging activities, including customization activations, upcycling workshops, and an assortment of exclusive brand events.
What sets this new establishment apart is the inclusion of the highly anticipated Re: Supply program, a unique initiative that curates a collection spanning decades of military history. This specially curated selection is a testament to Alpha Industries’ commitment to honoring its rich legacy and giving customers an authentic glimpse into the brand’s storied past.
While patrons can expect to immerse themselves in a diverse array of meticulously crafted offerings. From classic jackets and vests to a stunning assortment of hats and more. The new Alpha Industries store in SoHo embodies a vision that extends far beyond fashion. It represents a commitment to fostering a community of like-minded individuals who share a passion for history, style, and the art of self-expression.
The flagship store opened last October 14th, just shy of Alpha Industries’ 64th birthday on October 17th. To commemorate the milestone, the brand is set to launch an immersive marketing campaign that pays homage to one of its iconic products, the revered MA-1 bomber jacket.
Currently carrying the brand’s full FW23 collection among its offerings, the Alpha Industries New York City Flagship Store, located at 290 Lafayette Street, NY, 10012, is open from 11 a.m. to 7 p.m. Mondays to Saturdays and 12 p.m. to 6 p.m. on Sundays. For more information, please visit the official Alpha Industries website.
