A.P.C., the renowned Paris-born fashion brand celebrated for its timeless and elegantly simple clothing, has ventured into the realm of self-care with the launch of its debut line. This marks a significant expansion for the brand, known for its meticulous attention to detail and commitment to quality. With a focus on minimal design and natural ingredients, the A.P.C. SELF-CARE collection offers a range of products designed to promote relaxation and well-being.
A.P.C.’s foray into self-care comes as no surprise, considering its longstanding reputation for refined craftsmanship and dedication to the essentials. The collection comprises six meticulously crafted products, including a cologne, shower gel, body lotion, hand cream, hand soap, and lip balm. Each item is infused with a signature orange blossom scent reminiscent of the brand’s iconic n°4 candle and formulated with at least 98% natural ingredients.
The inspiration behind the use of orange blossom stems from founder Jean Touitou’s childhood in Tunisia, where the fragrant shrub thrived, influencing his family’s culinary traditions. Recognized for its stress-relieving properties, orange blossom serves as a key element in A.P.C.’s quest to create moments of indulgent calm amidst the hustle and bustle of daily life.
True to the brand’s ethos of simplicity and sophistication, the packaging reflects A.P.C. ‘s minimalist aesthetic, with black and white bottles adorned with a mint green label featuring quotes from Nietzsche’s Thus Spoke Zarathustra. Each product is designed to provide maximum benefits, from nourishing and moisturizing the skin to imparting long-lasting fragrance.
A.P.C. SELF-CARE is now available for purchase, inviting customers to elevate their grooming rituals with luxury essentials designed to enhance their daily routines. With prices ranging from $15 for the lip balm to $85 for the eau de cologne, the collection offers a touch of luxury accessible to all. Please visit the official A.P.C. webstore to check out and purchase the new A.P.C. SELF-CARE collection.
