Aimé Leon Dore Pays Homage to London in SS24 ‘The World’s Borough’ Campaign

Aimé Leon Dore, the renowned fashion brand known for its fusion of contemporary preppy aesthetics and urban influences, has unveiled its latest campaign, ‘The World’s Borough,’ paying homage to the vibrant city of London. Directed by Walid Labri, the Spring/Summer 2024 edition of the campaign captures the essence of London’s style and stories through a captivating photoshoot and video featuring prominent local figures.

In this latest iteration of ‘The World’s Borough,’ Aimé Leon Dore takes inspiration from the cultural diversity and dynamic energy of London. The campaign showcases a diverse cast of individuals, including notable personalities like Loyle Carner, Declan Rice, Leah Williamson, and Rio Ferdinand, embodying the spirit of the city.

Photographed against the backdrop of London’s iconic red bus shelters, the campaign exudes a sense of community and camaraderie. Models are depicted in candid moments, waiting for rides, engaging in conversations, and sharing personal anecdotes. The video directed by Labri further emphasizes the theme of community, with stars discussing the importance of family and friends in their lives.

The collection features a range of meticulously crafted garments and accessories, blending classic styles with contemporary flair. Key pieces include the Boucle Court Short, Team Practice Jersey, Lace Leisure Shirt, Hickory Stripe Work Shirt and Pant, Micro Logo Hoodie, Monogram Contrast Tote Bag, Ripstop Nylon Logo Hat, and ALD Taverna Loafer.

The ‘World’s Borough’ collection by Aimé Leon Dore will be available for purchase online at the Aimé Leon Dore webstore and at select retail locations, offering customers the opportunity to embrace the timeless style and craftsmanship synonymous with the Aimé Leon Dore brand.


Por Homme is a contemporary lifestyle magazine dedicated to providing readers with the latest news around automotive, fashion, travel, tech and more.