Joe Freshgoods x New Balance 1000 ‘When Things Were Pure’ Pack | A Nostalgic Sneaker Reimagined

Joe Freshgoods and New Balance have teamed up once again to reintroduce the iconic 1000 sneaker, bringing a fresh perspective to a classic silhouette. The ‘When Things Were Pure’ pack pays homage to the early 2000s, capturing the essence of a bygone era with its unique design and nostalgic influences.

The collaboration between Joe Freshgoods and New Balance marks a significant moment in sneaker culture, as it resurrects the 1000 sneaker originally released in 1999. Inspired by the social environment of basement parties and the vibrant energy of the early 2000s, this partnership seeks to evoke memories of a simpler time.

The Joe Freshgoods x New Balance 1000 sneakers boast a range of design elements that reflect the spirit of the era. Each pair features iridescent detailing in the ‘Pink Mink’ and ‘Black Ice’ colorways, reminiscent of the shiny, Y2K-worthy aesthetics that defined fashion during that period. Custom JFG branding on the toe and heel, while a special flame graphic illuminates the sock liner, adding a touch of uniqueness to each pair. Leather overlays, open-knit mesh underlays, and sculpted midsole details further enhance the visual appeal of these sneakers.

The ‘When Things Were Pure’ pack launched on April 12th exclusively via the Joe Freshgoods website, with a global release following on April 19th via the New Balance website. Priced at $170 USD each, these sneakers offer enthusiasts the opportunity to own a piece of sneaker history.


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