TAG Heuer Formula 1 KITH Collection: A Returning Limited Edition 80’s Classic

TAG Heuer is reintroducing its iconic Formula 1 watches in collaboration with KITH. This exclusive collection pays homage to the rich heritage of the Formula 1 line while infusing it with contemporary materials and design elements. With limited editions and unique inspirations, this collection is set to captivate watch enthusiasts worldwide.

Originally launched in 1986, the TAG Heuer Formula 1 series marked a significant milestone as the first timepiece bearing the TAG Heuer name. Its vibrant colors and bold design quickly earned it a cult following, including notable collectors like Ronnie Fieg, founder of KITH. Fieg’s personal connection to the Formula 1 watch, a cherished gift from his mother on his 12th birthday, served as the heartfelt inspiration for this collaboration. Drawing from his extensive collection of vintage F1 watches, Fieg and TAG Heuer sought to revive this cultural icon with a modern twist.

The TAG Heuer Formula 1 KITH collection comprises 10 distinct watches, each with its own unique story and design. From stainless steel models to Arnite/rubber editions, every timepiece in this collection is an eclectic testament to craftsmanship. Standout features include sapphire crystals, updated materials like rubber straps and Arnite cases, and quartz movements for precision timekeeping. Notable design elements include city-inspired colorways, engraved logos, and collaborative branding, making each watch a true collector’s item.

Powered by quartz movements, the TAG Heuer Formula 1 KITH watches offer unparalleled accuracy and reliability. Whether you’re exploring the urban jungle or racing against time, these timepieces are built to keep pace with your lifestyle.

These are limited edition pieces. The shared model with its black bezel, steel case, and steel bracelet is the most plentiful at 1,350 pieces, the rubber city editions are each limited to 250 pieces, the steel city editions are limited to 350 pieces, the TAG Heuer exclusives in blue and green with black DLC-coated steel cases are limited to 825 pieces, and the box set containing all 10 watches is limited to 75 pieces.

The entire collection is priced at $1,500 per watch, with the special edition collector’s box set available via a draw for $18,000 from KITH’s website. Limited to 75 examples, this box set offers a comprehensive look at the TAG Heuer Formula 1 KITH collection’s history and heritage. The collection will see an early release in Miami on May 3rd, coinciding with the F1 Grand Prix, followed by a global launch on May 6th. Watches will be available for purchase at select KITH and TAG Heuer retail stores, as well as online through KITH’s global site and mobile app.


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