MAD And seconde/seconde/ Reimagine The Royal Oak Timepiece With ‘Royal Order’ Collaboration

MAD and seconde/seconde/, celebrated for their unique and imaginative approach to watchmaking, have partnered up to reinterpret an iconic Royal Oak timepiece.

The MAD x seconde/seconde/ ‘Royal Order’ timepiece preserves the classic silhouette and proportions of the Royal Oak. It features a sleek silvery steel finish throughout the case, bezel, bracelet, and embellishments. The deep blue dial provides a striking contrast against the silver colorway.

The timepiece’s concept revolves around the idea of ‘ordered disorder,’  which can be seen through the position of the hour markers, indices, and date window, which are all aligned on the left side of the dial. This design perfectly aligns with seconde/seconde/’s out-of-the-box ideas and playful aesthetics.

The Royal Order timepiece is highly exclusive, limited to just 10 examples. Each watch is priced at  €74,000 EUR (approx. $81,142 USD) and made to order, with an estimated production time of 8 to 10 weeks. Inquiries can be made via MAD Paris’ official website.