The Outdoor Advertising Association of America is behind some of those inspirational ads you might have seen pop up around town. The Recession 101 messages are being presented on backdrops designed to look like lined notepad paper, mounted on digital billboards, traditional billboards, posters and street furniture. They’re hoping to bring an optimistic atmosphere when it comes to the current global crisis.
The economic “lessons,” which include such catchphrases such as “self worth beats net worth,” and “stop obsessing about the economy, you’re scaring the children,” started going up in May and now number around 2,000 postings across the country.
More from the campaign after the jump.
They just have no demand for casual advertising.