Parachute Home Brings Minimalist Approach to Bedding and More

Introducing Parachute Home, a young upstart that’s aimed at creating premium bedding and home essentials at prices that are way more attainable than what we’ve come to expect from conventional retailers. And what are we actually getting for that uptick in that price anyway? Parachute founder Ariel Kaye wasn’t to pleased with the plastic packaged bedding shopping experience at Bed Bath & Beyond and so she took a trip to Italy to meet with an 80 year old family-run textile company. The result is a high-quality, minimalist approach to home essentials. And it’s a lot about convenience as well, like allowing folks to buy bundles without a top sheet.

Parachute offers sheet sets in seven different colors and three different styles, with prices starting at just $89 a set. Beyond bedding options, Parachute’s also expanded into offering up other products such as bath sheets and towels, cashmere throws, candles, and beach towels.


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