In its SS25 campaign, BEAMS PLUS reinterprets classic prep fashion with an eclectic twist. The collection blends vintage and modern silhouettes, vibrant patterns, and utilitarian workwear touches.
The season’s playful wardrobe is perfect for summer getaways while staying true to the label’s signature styles. The lineup includes casual suiting, patchwork outerwear, denim-toned chambray shirting, and pleated trousers. Inspiration comes from various sources, evident in textiles and patterns, including stripes, summery checks, micro-florals, tropical prints, and other travel-inspired designs.
One standout look pairs a pink camp shirt with cargo waist pockets, vintage quilt-print shorts, and a matching bucket hat. Another feature is a large checked brown shirt and shorts set paired with a blue shirt covered in multi-directional stripes, a floral cap, and brown leather loafers.
A more streetwear-inspired outfit combines crinkled blue, burgundy track pants and a yellow checked shirt. The campaign also highlights timeless pieces, such as a tan cargo jacket over a checked shirt, dark brown transformable fishing pants, and a camouflage bucket hat.
Visit the BEAMS website and physical stores, and select retailers to browse and shop the collection.