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Reigning Champ NBA All-Star Collection

In partnership with Mitchell & Ness, Reigning Champ has cooked up a capsule collection especially for this month's NBA All-Star Weekend. With this year's festivities taking place in Toronto, this lineup's completely made in Canada, with both the East and West represented…

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‘NBA Live 16’ First Official Trailer

NBA Live is coming back for the 2015/16 season with Russell Westbrook of Oklahoma City featured on the cover of the newly anticipated EA Sports game. The game touts improvements in gameplay, a variety of new catch animations, and improved responsiveness. This means…

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Inside Look | NBA Europe Headquarters in London

Many a basketball fan has probably dreamed of working for the NBA. And for hoops lovers with an appreciation of Europe and a thirst for great design, there’s probably no better workplace than the headquarters of NBA Europe in London. The Daily Street…

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LeBron James Returning to Cleveland Cavaliers

It's official, folks: LeBron James is returning to Ohio to play for the Cleveland Cavaliers. In an exclusive sit down with Sports Illustrated's Lee Jenkins, LeBron gives unfiltered reasoning as to why he's leaving South Beach and coming home. The four-time MVP…

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NBA 'Jingle Hoops' Video

NBA ‘Jingle Hoops’ Video

To promote the league's Christmas Day uniforms, the NBA's dropped an ad with a holiday twist. The video showcases a performance of "Jingle Bells," featuring a few NBA stars and five hoops, each adorned in sleigh bells. The lineup consists of James…

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