Reigning Champ NBA All-Star Collection

In partnership with Mitchell & Ness, Reigning Champ has cooked up a capsule collection especially for this month's NBA All-Star Weekend. With this year's festivities taking place in Toronto, this lineup's completely made in Canada, with both the East and...

In partnership with Mitchell...

Read More

‘NBA Live 16’ First Official Trailer

NBA Live is coming back for the 2015/16 season with Russell Westbrook of Oklahoma City featured on the cover of the newly anticipated EA Sports game. The game touts improvements in gameplay, a variety of new catch animations, and improved responsiveness....

NBA Live is coming back fo...

Read More

NBA ‘Jingle Hoops’ Video

NBA 'Jingle Hoops' Video

To promote the league’s Christmas Day uniforms, the NBA’s dropped an ad with a holiday twist. The video showcases a performance of “Jingle Bells,” featuring a few NBA stars and five hoops, each adorned in sleigh bells. The lineup consists of James Harden, Kevin Durant, Steve Nash, Derrick Rose, and Stephen Curry throwing up three-pointers in a flawless rendition of the Christmas classic. LeBron James makes an appearance as well but we won’t spoil things.