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Reigning Champ NBA All-Star Collection

In partnership with Mitchell & Ness, Reigning Champ has cooked up a capsule collection especially for this month's NBA All-Star Weekend. With this year's festivities taking place in Toronto, this lineup's com...
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‘NBA Live 16’ First Official Trailer

NBA Live is coming back for the 2015/16 season with Russell Westbrook of Oklahoma City featured on the cover of the newly anticipated EA Sports game. The game touts improvements in gameplay, a variety of...
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Inside Look | NBA Europe Headquarters in London

Many a basketball fan has probably dreamed of working for the NBA. And for hoops lovers with an appreciation of Europe and a thirst for great design, there’s probably no better workplace than the headquarte...
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LeBron James Returning to Cleveland Cavaliers

It's official, folks: LeBron James is returning to Ohio to play for the Cleveland Cavaliers. In an exclusive sit down with Sports Illustrated's Lee Jenkins, LeBron gives unfiltered reasoning as to why he's le...