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‘NBA Live 16′ First Official Trailer

NBA Live is coming back for the 2015/16 season with Russell Westbrook of Oklahoma City featured on the cover of the newly anticipated EA Sports game. The game touts improvements in gameplay, a variety of...
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Inside Look | NBA Europe Headquarters in London

Many a basketball fan has probably dreamed of working for the NBA. And for hoops lovers with an appreciation of Europe and a thirst for great design, there’s probably no better workplace than the headqua...
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LeBron James Returning to Cleveland Cavaliers

It's official, folks: LeBron James is returning to Ohio to play for the Cleveland Cavaliers. In an exclusive sit down with Sports Illustrated's Lee Jenkins, LeBron gives unfiltered reasoning as to why he's le...
NBA 'Jingle Hoops' Video

NBA ‘Jingle Hoops’ Video

To promote the league's Christmas Day uniforms, the NBA's dropped an ad with a holiday twist. The video showcases a performance of "Jingle Bells," featuring a few NBA stars and five hoops, each adorned in s...