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Step Inside the Bleacher Report x KITH #BR99 Pop-Up

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Bleacher Report’s #BR99 pop-up opened yesterday in New York’s Soho District, giving us a multi-floor exhibition that showcases an apparel collab with the city’s very own, KITH, as well as a ton of other cool displays. Look for a “Social Customization Lab” that created personalized sports memes, a beautiful selection of artwork, a lounge area, and KITH Treats’ first Manhattan outpost. What’s even more intriguing is the series of panel discussions that will be taking place every night for the eight days it’s open, with topics taking us behind the business of sports, streetwear culture, and more. Check it out in the gallery above and head to 79 Greene Street from 12pm to 8pm now through next Thursday to check out the #BR99 pop-up yourself.