H. Moser recently revealed a partnership with Aura Consortium and Deloitte for a new Metaverse and NFT ecosystem for the launch of its most recent timepiece, combining virtual reality with Swiss tradition and craftsmanship.
Dubbed Genesis, or 01100111 01100101 01101110 01100101 01110011 01101001 01110011 in binary, the system features a dedicated app that allows watch authentication through blockchain technology with access to an exclusive Swiss chalet in the metaverse and NFT digital artworks centered around their timepieces and craftspeople.
This digital project highlights a 50-piece physical limited edition Endeavour Centre Seconds Genesis timepiece. Each watch has a unique QR code engraved on the sapphire crystal to authenticate ownership, access to the metaverse, purchase priority for future editions, and invitations to exclusive events.
The Endeavour Centre Seconds Genesis also features a 40mm micro blasted steel case with a 3D-printed titanium crown and pixel-inspired bezel, a Vantablack dial, black leaf-shaped hour and minute hands, a see-through case back, and a hand-stitched gray kudu leather strap with a micro blasted steel pin buckle.
Powering the Endeavour Centre Seconds Genesis timepiece is the HMC 200 automatic caliber movement running in 27 jewels fitted with a bi-directional pawl winding system. The rotor is solid 18k gold with a three-day power reserve.
The 50-piece limited run H. Moser & Cie Endeavour Centre Seconds Genesis Watch retails for around $29,000 and is available from the H. Moser website.