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BMW i3 ‘Newfangled Idea’ Super Bowl Ad

BMW's new Super Bowl ad for the i3 is worth watching. The one-minute spot has us going back to 1994 when broadcast journalists Bryant Gumbel and Katie Couric were trying to wrap their heads around what the internet is. Fast forward 21…

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NFL Week 1: One star falls, while another emerges

It's been a crazy year for American athletes.  We've seen Tiger Woods go through surgery and be off the World map for quite some time.  We've seen Hall-of-Famer Brett Favre retire and then end up in New York as the Jets' starting…

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Madden 09 20th Anniversary Collector’s Edition

At midnight, EA Sports will be releasing Madden 09 and thousands will be flocking to their closest video game stores to grab a copy (some of us will be joining in the festivities).  This year's a special one for EA and Madden,…

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Demand for Favre Jets jerseys crashes site

What better way to say welcome to a hall of fame quarterback than to want his jersey so bad that you crash the site.  Welcome Brett to the NY Jets.  The marketing incentives and location were outlined to him and were most…

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