Baxter of California, the men’s grooming trailblazer, is celebrating its 50th anniversary with The Best of Baxter Box, a special box set of its grooming essentials. The kit includes Baxter of California essentials such as a daily protein shampoo, exfoliating body bar, daily face wash and oil free moisturizer. Also included are an aluminum-free deodorant to keep you dry all day and the company’s classic clay pomade. A Surfrider candle, featuring a crisp, maritime scent inspired by the Pacific Ocean, rounds out the set. They come in a limited-edition case designed by Southern California artist and surfer Tyler Warren.
Baxter of California started a grooming revolution in 1965, when ad exec Baxter Finley launched his for-men-only Super Shape moisturizer. The balm became an instant hit, prompting the company to include a full range of skin-care products. By the 1970s, Finley’s shaving creams, toners and other products were a hit among the Hollywood crowd.
Now a staple of the men’s grooming industry, Baxter of California continues to expand its product line while staying true to its SoCal roots. For instance, 10 percent of all sales of The Best of Baxter Box will be donated to the Surfrider Foundation.
The box set can be ordered on Baxter of California’s website.