BBC ICECREAM x HIDDEN.NY Collaboration Pulls Graphics from ICECREAM Archives

It’s tough to remember HIDDEN.NY started off as just an Instagram page that had the perfect curation of products and styling. What was once just a mood board of imagery has grown tremendously to a community that’s rooted in authenticity and discovery. In collaborating with BBC ICECREAM for a limited capsule collection, the two brands are blending their shared appreciation for context and nostalgia.

This exclusive collection from BBC ICECREAM and HIDDEN.NY features hoodies and tees, all designed to pay homage to early BBC ICECREAM pieces. You can see the HIDDEN logo is layered atop classic BBC ICECREAM graphics, allowing for the iconic designs to turn a new leaf here. The collection also includes the HIDDEN sock featuring a simple “H” logo, which has been synonymous with HIDDEN’s brand.

Swipe to see more from the BBC ICECREAM and HIDDEN.NY capsule collection and shop the goods now through


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