Lamborghini Unveils Private NYC Lounge for Clients with Customization Studio, Italian Culinary Experiences and a Taste of Home
Lamborghini is breathing new life into their New York presence with the unveiling of The Lamborghini Lounge, an expansive, invite-only space inspired by the brand’s Italian roots. Take a stroll through Chelsea and you might miss it. The contemporary building features only Lamborghini’s signature “L” on a small address plate and discreet branding across the frosted glass exterior. Inside, the brand’s aiming to go well beyond the traditional ownership experience, allowing clients the opportunity to explore Lamborghini’s heritage throughout the 5,400 square-foot, two-story layout.
Current and future Lamborghini customers should be excited as they’ll have complete access to the space. The lifestyle destination will host never-before-seen vehicles, bespoke exhibitions and Italian culinary experiences that make full use of the custom-made La Dolce Vita kitchen. During our visit, a dedicated Italian chef was at our disposal, ready to cook up authentic dishes for breakfast, lunch or dinner. If you’re interested in hosting a private event, that can be arranged as well.
For Lamborghini’s most discerning customers, the Ad Personam studio will invite customers to dig into the details and customize every detail of their next supercar. The immersive space might only be matched by the brand’s original home in Sant’Agata. Leather hides in Lamborghini’s signature finishes hang against the walls, as do various seat, steering wheel, wheel and paint options, giving customers some inspiration for their next creation.
Step outside of the Ad Personam studio and you’re met with a racing simulator and a modular Extrasoft sofa from Living Divani with entertainment powered by Bang & Olufsen. The same Advanced 3D Sound System found in the Urus blankets the entire space with depth and clarity, perfect for the private events and showings The Lamborghini Lounge will play host to in the months ahead.
If a rare Lamborghini is landing stateside, chances are it’ll spend some time at The Lounge. In fact, the opening of The Lounge will kick things off by playing host to the Huracán Super Trofeo Omologata (STO), which makes it New York debut through the space. The limited-series road-homologated super sports car gets inspiration from the racing heritage of Lamborghini Squadra Corse’s one-make Huracán Super Trofeo EVO race series, as well as its three-time 24 Hours of Daytona-winning and three-time 12 Hours of Sebring-winning Huracán GT3 EVO. Its presence — in all its V10, naturally-aspirated glory — at The Lounge marks the beginning of new traditions that don’t lose sight of old ones.
With the Huracán STO placed front and center, the paired Roger Dubuis Excalibur Huracán STO watch is also on display at The Lounge, letting customers see it levitate through the watchmaker’s insanely cool Gravity Window.
See more of The Lamborghini Lounge NYC in the gallery as it’s open now by invitation only to clients and Lamborghini friends and partners.