The Range Rover Fifty is a Special Edition Rover Celebrating 50 Years of the Iconic Brand

It’s been 50 years since Land Rover debuted the Range Rover SUV. It was the first SUV at the time to feature permanent four-wheel drive. Then, it was just a new SUV that didn’t mind getting dirty. Somewhere over the time, the Range Rover became a status symbol. Maybe it was the marketing. There’s that iconic ad of a muddied Rover with a line that read, “Introducing the most beautiful vehicle in the World.” The juxtaposition inspired a generation of buyers looking to blend affluence and adventure. And now, Land Rover’s unveiled the Range Rover Fifty, a special edition to celebrate 50 years of the iconic SUV.

Based on the Range Rover’s top-of-the-line Autobiography trim, the Fifty will take things even further with exclusive detailing throughout the interior and exterior. Exterior accents are finished in black Auric Atlas with two unique 22-inch wheel design options. The four standard colors are far from “standard” but include Carpathian Grey, Rosello Red, Aruba, and Santorini Black. And if that’s not enough, Land Rover Special Vehicle Operations (SVO) will come in and paint an extremely limited number of Range Rover Fifty’s in iconic Tuscan Blue, Bahama Gold, or Davos White. Land Rover design chief Gerry McGovern has added special “Fifty” script lettering to the SUV’s badging and can be seen on the headrests, dashboard, illuminated doorsills, and on the center console alongside individual numbering of each vehicle as “1 of 1970.” Yep, production numbers will match the year the Range Rover was originally introduced.

For the United States, power comes from Land Rover’s supercharged 5.0-liter V8 which churns out 518 horsepower and 461 lb-ft of torque. That’s mated to an eight-speed automatic transmission and takes the flagship SUV from zero to 60 mph in 5.1 seconds. The Range Rover Fifty can be had in regular or long wheelbase form.

As mentioned, the Range Rover Fifty will be limited to just 1,970 examples worldwide with pricing and local specifications to be announced in the months ahead. See more of it in the gallery.