Apple’s Spring Loaded event ushered in the next generation of Apple hardware.
The event showcased the latest innovation in iMacs, iPad Pros, Apple TV, iPhones, and introduced the all-new and much anticipated AirTag. The most eye-catching reveal today was that the new iMac, now powered by their M1 processor, is thinner and more colorful than ever. The new M1 iMac has a 24″ 4.5K Retina Display, a timely 1080p FaceTime HD camera, a new sound system, and a brand new line of colorways reminiscent of the early iMacs. Apple also refreshed the iPhone 12 lineup with its first-ever purple iPhone, releasing on April 23.
The iMac is not the only device that will feature Apple’s M1 processor. The iPad Pro will also get a boost. The new iPad Pro now has a new Liquid Retina XDR display with mini-LED technology, offering up to 1000 nits of full-screen brightness. The M1-powered iPad Pro promises a 50% improvement in performance over the last iPad Pro. Apple is also introducing CenterStage, a new feature that utilizes an ultra-wide lens and machine learning technology to automatically pan to keep subjects in frame when video-calling.
The sixth-generation Apple TV 4K is now powered by the A12 Bionic processor and fans will be pleased to know there is a new remote with a touch-enabled clickpad, power button, and of course, Siri. The new remote “lets you click titles, swipe through playlists, and use a circular gesture on the outer ring to find just the scene you’re looking for.” Its A12 Bionic chip allows supports high frame rate HDR visuals and Dolby Vision video. In addition, you can now use your iPhone to white balance your TV, allowing for more accurate color calibration and viewing.
Apple also upgraded the Find My experience with the long-rumored AirTag.
Starting April 23rd, you can buy them in one pack for $29 or four-pack for $99. By attaching an AirTag to your keys, luggage, or wallet, you can keep track of items that matter the most, from anywhere. AirTag, which uses Bluetooth to geolocate, is water-resistant, has a replaceable battery, and like many Apple products, can be personalized with your initials or emojis.
Preorder for the new iMac, iPad Pro, and Apple TV starts today.