Tiffany & Co. has been named the official trophy designer of Riot Games‘ League of Legends Esports through a new multi-year global partnership. Starting with the redesign of The Summoner’s Cup.
The iconic luxury jeweler collaborated with LoL Esports to develop the new 44-pound, 27-inch crown jewel in a span of four months – that’s 277 hours of work by expert artisans in Cumberland, Rhode Island. Its creation combined the House’s mid-19th century tools and techniques with modern cutting-edge innovations and forward-thinking craftsmanship. It will be awarded to the team that tops the League of Legends World Championship in its return in October.
“The Summoner’s Cup is a symbol of greatness in esports and the crowning achievement in League of Legends,” said Naz Aletaha, Global Head of League of Legends Esports for Riot Games. “The teams who hoist it represent the best of our sport – their mastery forever a part of LoL Esports’ history. As we looked to build on the prestigiousness of winning a World Championship, there was only one partner we aspired to collaborate with on the Summoner’s Cup. Tiffany & Co. is a storied brand and the preeminent designer of the world’s greatest sports trophies. We’re honored to partner with them to celebrate our past, present, and future World Champions.”
“We are excited to continue our partnership with League of Legends Esports and the opportunity to be a part of the brand evolution for the world’s most popular Esport,” said Alexandre Arnault, Executive Vice President, Product and Communication, Tiffany & Co. “Creating the Summoner’s Cup is another important moment for Tiffany in the world of Esports and an exciting new chapter in our 160-year legacy handcrafting sports trophies.”